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Andreas Schrott

Sinage & Brand Operations


Andreas Schrott

Signage & Brand Operations

Andreas is our go-to-guy in terms of signage and branding. How the event looks and feels is a crucial element for organisers, partners and sponsors, and the requirements for professional signage solutions are ever increasing. Bringing your partner’s brand to life and offering the best possible brand exposure on all channels is key: at the event itself, but also across another of other platforms. A strong brand and event design also need to be linked to perfect implementation on-site and there is wide range of solutions to choose from… from classic print products to state-of-the-art LED boards.

Andreas will guide you through this with his expertise and wealth of experience which consists of more than 15 years in the signage and branding industry. Depending on the scope and ambition of the event and the level of requirements, Andreas can support is able to support the process from start to finish, e.g. tendering, supplier selection, site visits, quality control or implementation, or lead and organise the entire signage and branding operations of the event.

Scope of work:

Event Branding

Event Branding, UCL Final 2015, Berlin, Olympiastadion

Branding concepts, budget control, supplier management for event organiser and venue owners on branding solutions...


Andreas Schrott, Consultancy, Signage, Branding

Consultancy for stadium and venue owners on cost effective solutions for branding, signage and wayfinding.

LED Boards

LED Boards, Sports Marketing, Football

Consultancy and implementation


Wayfinding, UCL Final 2015, Berlin, Olympiastadion

Signage and wayfinding concepts for existing venues and temporary event locations



Born 1979 Andreas is part of the Sport Business since 2003.


With a background working with clubs, agencies, LOC and federations he knows all sides of the business.  His previous line of work was with UEFA, where he was a Signage Manager for 7 years before he decided to start his own business back in Germany in 2019. As a Signage and Brand expert he is able to offer advice to clubs, federations as well as event organiser to optimise the exposure of their brand and sponsors.






  • FIFA Confederations Cup 2005

  • FIFA World Cup 2006

  • FIFA U-20 Women’s World Cup 2010

  • FIFA Women’s World Cup 2011


  • UEFA Euro 2008, 2012, 2020

  • UEFA Under-21 2013, 2017, 2019

  • UEFA Futsal EURO 2014, 2016

  • UEFA Nation’s League Draw 2018

  • UEFA Champions League Final 2015, 2016, 2019

  • UEFA Europa League Final 2013, 2014

  • UEFA Super Cup Final 2013, 2014, 2016, 2017, 2020

  • UEFA Women’s Champions League Final 2015, 2016, 2020

  • UEFA Europa League und Champions League Season 2012-2019


  • Deutscher Fussball Bund – Brand Operations for National Team Matches


Language skills:

German / English

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